![]() ![]() Figma offers a free starter plan with an upsell to pro, organizational, and enterprise subscriptions. Strong growth for the base offering, free and paidįigma built its strength in the design market partly by offering a less expensive alternative to Adobe’s suite of tools. ![]() “Designers were the first to adopt the product, but the whole idea is to work with non-designers,” Shafir says, and Figma made it easy to integrate marketing, sales, product, and engineering, into the design process. “I personally think It’s a smart move for Adobe,” he said, noting that it would be challenging for Adobe to duplicate what Figma has accomplished.įurther, Figma didn’t stop at appealing to design professionals (~65% of Figma’s users are non-designers). Similarweb Director of Product Management Roey Shafir says he sees the software not just as a design tool but as a platform for product-led growth and a great example of community-first development. In August, it was up 49% to nearly 2.9 million visits. Figma’s community website, an important element of its success, has followed a similar trajectory, with traffic growth of more than 100% year over year as recently as February 2022.Although traffic growth hasn’t been quite as frenetic over the past year, in August it was up 44.6% year over year to more than 58 million visits. 2020, continued to see 100%+ gains through September 2021. From 200%+ year-over-year growth in Sept.As a giant in the world of design software, Adobe saw Figma increasingly encroaching on its territory and decided to make it part of its own family of products. Two years ago, during some of the toughest months of the pandemic, Figma was seeing traffic grow at more than 200%, year over year, as companies were forced to switch to highly distributed modes of design and product development.įigma filled that need as a 100% web-based and highly collaborative platform for carrying the design of digital products and experiences from whiteboard sketches, to prototypes, to polished products. As TechCrunch pointed out, that price was a big jump for Figma, which was valued at $10 billion when it last raised money in June 2021. Adobe’s stock price dropped on concerns that it had overpaid at a time when IPOs are at a standstill and acquisitions have slowed, web traffic analysis shows why Figma is a hot property. Adobe announced the biggest acquisition in its history last week, the $20 billion purchase of design collaboration specialist Figma. ![]()
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